SheaMoisture and Walmart are bringing textured hair education directly to the heart of HBCU life this fall with Sheaversity on the Yard, a first-of-its-kind HBCU tour designed to empower students with the knowledge, resources and confidence to navigate their evolving hair journeys. Building on the Sheaversity platform, the five-campus tour transforms campus gathering spaces into immersive destinations where students can learn more about their hair, discover products tailored to their needs, and gain practical knowledge through interactive experiences, expert guidance and community-centered programming.

Through the Sheaversity curriculum, students can explore learning tracks including Scalp Studies, Moisture 101, Art of Definition and Science of Strength. Celebrity hairstylist and educator Justin Revenge leads the product education and styling experience, alongside a collective of textured hair styling experts providing personalized consultations, styling guidance and educational demonstrations. “When people understand their hair, they show up differently,” Revenge said. “We’re creating access to real education, practical techniques and meaningful conversations that students can take with them long after we leave campus.”

The tour experience also reflects the campus culture around it. Students can discover local food and beverage entrepreneurs through a campus marketplace and engage with peers through The Shea Student Council, a cohort of 25 ambassadors whose stories, leadership and influence help shape campus culture. A special HBCU edition of SheaMoisture’s Yes, And magazine features stories of leadership, creativity, self-expression and personal growth from each campus.

“At SheaMoisture, we’ve always believed textured hair care is about more than products. It’s about confidence, self-expression and having the knowledge to care for your hair on your own terms,” said Brianna Wright, Head of PR, Influencer & Experiential Marketing at SheaMoisture. “The Yard is already a place of learning, connection and self-discovery. With Sheaversity on the Yard, it becomes our classroom, SheaMoisture provides the curriculum, and Walmart serves as the destination that helps students continue their hair journeys long after the tour leaves campus.”

The tour visits Virginia State University on September 14, Jackson State University on September 25–26, North Carolina Central University on October 8–9, Clark Atlanta University on October 15, and North Carolina A&T State University on October 26. SheaMoisture products are available at Walmart stores nationwide and online.

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