Ulta Beauty and Black Beauty Roster have partnered to launch the All Textures Certification (ATC), a standardized credential designed to strengthen hairstylists’ skills across all hair textures. The program combines written and hands-on assessments for working with straight, wavy, curly and coily hair, and aims to address gaps in education within the beauty industry while raising the level of skills and guest satisfaction. The certification was set to make its public debut at the BBR Beauty Show on July 27 in New York City.

“ATC is designed to establish a clear, professional standard for hairstylists who work across all hair textures — from straight to coily,” said Black Beauty Roster founder Maude Okrah Hunter. The certification includes two components. In the first, stylists complete an online written exam covering hair texture knowledge, product selection, tool usage and styling principles, and must earn a score of 80 percent or higher to advance. The second is a practical assessment in which stylists complete three to four styles on mannequins representing multiple hair textures. Qualified educators and hairstylists conduct the assessments in person, with a remote evaluation option planned for the future.

The Salon at Ulta Beauty will be the first organization to launch the certification. Select Services District Educators in Ulta Beauty’s Northeast region will be the first group to complete the training before the program expands more broadly. Black Beauty Roster plans to expand the program in 2027, making it available to more hairstylists across the industry.

“Our mission at Ulta Beauty is to continue to honor inclusive beauty services behind the chair,” said Dani Darmanin, Ulta Beauty Director of Category, Brand and Services Education. “We are looking for ways to improve always and to upskill our service providers in relevant, impactful and meaningful education that welcomes all guests.” Darmanin noted that Ulta Academy has partnered with Black Beauty Roster in recent years and recently worked with the organization to update its three-day Textured Immersion education program. More information on the certification is available at alltexturespro.com.

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