We Speak Music
Why Jack Rush Is Music’s Coolest Newcomer at 68
What do you call a debut album from a 68-year-old artist? A late bloomer? Sure, but don’t let that fool you – Jack Rush’s Late Bloomer isn’t just a great album “for his age”. It’s a flat-out triumph that’s going to have music fans, young and old, nodding their heads and humming along.
Imagine your favorite music app’s algorithm got drunk and created a playlist where Neil Young, Blur, and Mac DeMarco all took turns DJing. That’s the vibe of Late Bloomer. It’s an album that says, “Genres? Who cares!” And let’s face it, who doesn’t love an artist who decides to mix heartfelt ballads with infectious pop grooves just because they can?
What makes Late Bloomer so special isn’t just the music—it’s the story. Here’s a guy who didn’t just wake up one day as a fully-formed artist. He worked, waited, and kept pushing until the time was right. That kind of grit is rare, and it makes the music hit even harder.
Whether you’re a classic rock aficionado, an indie-pop lover, or just someone looking for something fresh and real, Late Bloomer is an album you need in your life. Jack Rush might be new to the scene, but with songs this good, he’s not going anywhere.
So, why wait? Jump on the Jack Rush bandwagon now. After all, who doesn’t love a late bloomer?
Toronto-based artist Priority unveils an emotionally raw and visually compelling music video for his heartfelt track, “If You Gotta Go,” from his June 2024 album You Know My Priority!. The visual delves into the heartbreak of losing someone you love and the lingering questions that follow.
The visual captures the essence of love slipping away, weaving together vivid flashbacks of cherished moments with stark, solitary scenes of self-reflection. Through its emotive storytelling, the music video immerses viewers in the highs and lows of a relationship that has come to an end, leaving behind questions that may never be answered.
With a stripped-back approach, the video emphasizes Priority’s vulnerability and ability to connect with his audience. The imagery and narrative draw viewers into a deeply personal journey, as they experience his longing and heartbreak firsthand. The music video’s authenticity complements the song’s soulful lyrics, creating a visual and emotional experience that resonates universally.
Building on the success of his album You Know My Priority!, the music video for “If You Gotta Go” solidifies Priority’s reputation as a fearless storyteller who channels life’s most difficult emotions into his art. Fans and new listeners alike are sure to find themselves moved by the poignant visuals and the depth of his performance.
The music video for “If You Gotta Go” is available now on YouTube.
Stream If You Gotta Go on Spotify and all major platforms, and follow Priority on Instagram at @priority.rtg for updates on future projects and releases.
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