We Speak Business
World-renowned coach Bernard Hiller unlocks the secrets of business success at this weekend’s Dubai Transformational Workshop

No matter how highly accomplished, business people feel blocked sometimes. That’s why business wizard and acting coach to the stars, Bernard Hiller, is running a special Business Transformation Workshop in Dubai on 4-5 May.
Bernard is an expert in helping people achieve their goals in a unique way, teaching them how to become stars in their own career and life. Bernard has been in showbusiness and working with top CEOs for the past 35 years. He trains superstars and uses his methods and techniques to coach CEOs and business executives around the world. He guides the people he works with to overcome their blocks, fears and anything else that is holding them back from the career and life they’ve always dreamed of.
We asked him what people should expect from the workshop:
Why should people come to the Business Transformation Workshop?
“My unique methods and techniques have had unprecedented results. You don’t need more information, you need transformation – and this is the ultimate transformational class. When you invest in yourself, others will invest in you!”
“Only when you’re authentic will you be able to live your true life.”
“How will you know when you’re living authentically? You’ll be optimistic about your future, you’ll feel powerful, you’ll listen to your heart’s advice, and your soul will be visible to the world.”

Why is it so important to be your authentic self in business?
“If you are disconnected or afraid to be the real, authentic you, that is the main reason your career or life is not moving forward. You will not be able to reach your goals or dreams without accessing your highest self. We live in a world where we are not encouraged to be our authentic selves, but I will help you overcome everything that is stopping and blocking you.”
Bernard’s four behaviors that kill authenticity:
1. “Being a people-pleaser. There’s nothing wrong with pleasing people, or making them feel good with your humour, energy or positivity. However, the problem of being a people-pleaser is that you start to feel that this is the only way you are going to be loved.
“A people-pleaser neglects their own needs and therefore never becomes the person they need to be to succeed.”
2. “If you’re living in your past or afraid to change, you will not be authentic. Changing yourself reveals authenticity. You’re either the champion of change or you become a victim of change.”

3. “If you have a controlling personality. Controlling personalities do not allow anyone or anything in, and as a result you block yourself from those miracles that could turn your dreams and goals into reality.”
4. “Striving to be a perfectionist. Perfectionism is not about self-improvement. Perfectionism is, at its core, trying to earn the approval and acceptance of others.
“Perfectionism symptoms prevent you from taking the risks and making the mistakes you need to make to become extraordinary.”
“To be human is to be imperfect, and when you embrace those qualities within yourself, you can soar.”
To join Bernard Hiller’s Business Transformation Workshop in Dubai from 4-5 May 2024, click here:https://bernardhiller.com/dubai/
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We Speak Business
From the Frontlines to the Screen: How West Texas Hospitals Became National Models of Crisis Leadership

In the vast and often unforgiving expanse of West Texas, healthcare doesn’t come easy. Resources are stretched, patients are sometimes hours away from care, and trauma doesn’t wait for convenience. Yet, against the odds, two hospitals—Medical Center Hospital in Odessa and Pecos County Memorial Hospital in Fort Stockton—are quietly transforming what it means to lead in rural emergency medicine. Their work, now drawing national attention thanks to the Amazon Prime docuseries Desert Doc, is setting a new benchmark in crisis leadership and trauma care.

What makes these institutions exceptional isn’t just their location or their patient volume—it’s their unwavering ability to deliver high-stakes medical care with limited resources, tight budgets, and enormous responsibility. In this region, where oil rigs outnumber ambulances and car crashes are all too common, fast, effective emergency response can mean the difference between life and death.
What’s behind their success? It’s a powerful blend of visionary leadership, courageous medical direction, and a culture built on resilience and adaptability. Leading the way are CEOs Russell Tippin of Medical Center Hospital and Betsy Briscoe of Pecos County Memorial Hospital—trailblazers who have pushed the boundaries of innovation in rural healthcare. Partnering with them are dedicated physicians like Dr. Sudip Bose, whose frontline experience as an US Army combat physician in Iraq shapes his calm, decisive approach to crisis care. As seen in Desert Doc, Dr. Bose is part of a committed network of clinicians who view rural emergency medicine not just as a career, but as a calling.

While the show Desert Doc brings these high-pressure moments to life on screen, what it also reveals is the remarkable strength of the systems behind the scenes. Pecos County Memorial Hospital, for instance, may be smaller in scale, but its impact is no less profound. Their medical staff routinely stabilize and save patients in conditions that would challenge even the best-equipped urban centers. Their coordination with air medical services, cross-training of rural clinicians, and integration of battlefield-inspired trauma techniques demonstrate a playbook that larger hospitals could learn from.
The pandemic further spotlighted these hospitals’ leadership under pressure. Medical Center Hospital quickly adapted to shifting protocols, staff shortages, and overwhelming patient volumes. Their response earned praise from both state and federal health authorities, showing that rural facilities can be agile and innovative in ways that larger systems often struggle to match.

The growing interest in Desert Doc isn’t just about entertainment—it’s a window into the reality of rural healthcare, and the hospitals and people rising to meet that reality every day. While the series centers on Dr. Bose’s gripping, real-time cases, the true story is broader. It’s about a region’s commitment to resilience. It’s about hospitals doing more with less—and doing it with excellence.
As the spotlight shines on these stories, one thing becomes clear: West Texas hospitals are no longer just local lifelines. They are national models of what’s possible when leadership, courage, and innovation collide.
🎥 Watch the Trailer: Desert Doc Trailer – YouTube
📺 Stream the Full Series on Amazon Prime: Desert Doc on Amazon Prime
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