We Speak Beauty
Beyoncé’s Cécred Breaks Space NK Records With Its UK Launch
Cécred has crossed the Atlantic — and made history doing it. Beyoncé Knowles-Carter’s haircare brand launched exclusively in the UK with Space NK on September 22, and according to the brand’s announcement, it broke the record for the biggest brand launch ever at the retailer. Cécred met its full week’s predicted sales by 1:00 p.m. on launch day and went on to smash previous launch-day performance for a new brand, with thousands shopping in store and on spacenk.com.
The brand is available in all 90 Space NK stores and on spacenk.com. The standout product so far is the Restoring Hair & Edge Drops, currently the best seller, followed by the brand’s latest launch, the Temple Oud Hair Perfume. Beyoncé herself was pictured at Space NK’s Oxford Circus store for the launch, and Cécred CEO Grace Ray pointed to the strength of the brand’s British audience: “The UK has been our largest market outside the US since day one. To mark the biggest launch in Space NK’s history is a true testament to the connection we’ve built with our global community.”
Space NK saw the demand coming early. “We could not be more thrilled with the performance of Cécred,” said Sophie Wayman, the retailer’s Category Director for Haircare. “We expected the brand to resonate with our customers, but the demand is truly unprecedented. At 8.30am on launch day we could already see a deluge of search and immediate sales and we think this will only continue.”
Founded by Knowles-Carter, Cécred describes its approach as blending patent-pending technology with generational wisdom, with science-backed formulas designed to strengthen hair, promote length retention and boost shine across all hair types and textures. The UK debut marks the brand’s first international retail expansion, turning a direct relationship with its global community into a full high-street presence — and, if day one is any indication, British shoppers were more than ready.
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We Speak Beauty
Victoria’s Secret PINK Opens The PINK Mini Bar With First-Ever Beauty Collaborations
Victoria’s Secret PINK is getting into the collaboration game. The brand has launched The PINK Mini Bar, a new beauty destination built around exclusive collaborations with nine fan-favorite brands — the first time PINK has opened its beauty shelves to outside names in this way.
The lineup reads like a viral-beauty honor roll: Patchology, Touchland, Vacation, Mario Badescu, Wet Brush, Kiss, Fazit, Clean Skin Club and SpaLife. The collection debuts with 16 exclusive products priced from $4 to $25, each given the PINK treatment with playful details, signature graphics and limited-edition packaging.
The highlights lean into what each partner does best. Patchology’s under-eye patches arrive dressed in PINK’s signature polka dots and logo, while Touchland’s best-selling Wild Watermelon Hand Sanitizer comes with custom PINK icon stickers. Vacation contributes a trio of its cult-favorite SPF essentials in an exclusive PINK belt bag, Mario Badescu pairs its Watermelon Facial Spray with a custom PINK charm, and Wet Brush’s Mini Detangler gets extra sparkle from pink crystal embellishments. Kiss press-on nails, Fazit’s viral Speckles, Clean Skin Club’s Clean Towels and SpaLife face masks round out the bar.
The concept expands PINK’s beauty offering beyond its core assortment, creating a discovery destination where customers can experiment with skincare staples, haircare must-haves and on-the-go accessories in one place. The PINK Mini Bar launched online at vspink.com on Wednesday, October 28, 2026, and lands in PINK stores across the U.S. and Puerto Rico on Wednesday, November 4, 2026, with dedicated beauty sections bringing the collection to life in store.
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