Mielle is taking textured hair care straight onto the NFL’s biggest stage. Nearly a year after becoming the league’s first Official Textured Hair Care Partner, the Black-founded, women-led brand announced on October 6 that it has tapped Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to front its push into men’s grooming — showing, in the brand’s words, what it means to stay ready so you never have to get ready.

The science is real: sweat and friction under a helmet can impact scalp health and hair strength, making moisture and style harder to maintain. “Football is a real performance test for textured hair,” said Kierston Jackson, Mielle’s Senior Hair Scientist. The brand recently enhanced its best-selling Rosemary Mint Collection — with pure rosemary extract, biotin, castor oil and vitamin B5 — to deliver up to 12x stronger strands when the full regimen is used as directed. Hurts relies on the collection’s Rosemary Mint Pomade-to-Oil Scalp & Hair Quencher: “Even with a bald fade, there’s still a detailed amount of preparation that goes into my grooming. Taking care of my hair and scalp is part of that routine.”

Anderson Jr.’s connection runs through family. “Growing up as the youngest sibling and the only boy in my family, my sisters drilled in me the importance of having a good hygiene and maintenance routine,” he said, crediting his sister Tiera with introducing him to products like Mielle’s Pomegranate & Honey Curl Defining Mousse. The partnership comes to life through “Can’t Miss It,” a new campaign under Mielle’s “Tested by Real Life” platform, with films rolling out on the brand’s YouTube channel and across @MielleOrganics on Instagram and TikTok.

“Guys with textured hair have always had routines, standards, and pride in how they show up,” said founder Monique Rodriguez. “Partnering with Jalen and Will allows us to bring that lived experience to one of the biggest stages in sports.” Founded by Rodriguez in 2014, Mielle now sells in more than 90 countries and more than 100,000 stores across the US — and with two of the league’s top performers on its roster, grooming routines rooted in barbershops, homes and locker rooms are getting the spotlight the brand says they have always deserved.

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