We Speak Beauty

Olaplex Lands at Boots as Shoppers Get the Bond-Building Brand on the High Street

Published

52 minutes ago

October 28, 2026

Olaplex’s bond-building haircare has a new home on the British high street. The brand launched at Boots on October 9, 2026, arriving online at boots.com and in 36 stores, with a full nationwide rollout set to be completed by the end of November.

The demand was already there. According to Boots, Olaplex had become one of the most searched-for premium haircare brands on Boots.com over the previous three months among brands not previously available at the retailer. “We’re incredibly excited to welcome OLAPLEX to Boots,” said Alice Rafferty, Boots’ Director of Luxury Beauty & Cosmetics, pointing to the clear level of consumer interest ahead of launch.

Shoppers can find the brand’s best-known products across treatments, washcare and styling. Olaplex built its global following on its patented bond technology, which works at the molecular level to help repair and strengthen hair from the inside out, protecting against the effects of coloring, heat styling and everyday damage. Michelle Brett, Olaplex’s chief revenue officer, said the partnership marks the brand’s next step in the UK, making its approach to hair repair more accessible and helping consumers understand the health of their hair.

The arrival continues an aggressive beauty expansion at Boots, which has added almost 60 brands over the past year as it grows its premium portfolio. It is also a new chapter for Olaplex itself, following Henkel’s completion of its $1.4 billion acquisition of the brand in July. For Olaplex fans, the Boots deal means the salon-favorite system is now as easy to pick up as a high-street haul — no salon appointment required.

We Speak Beauty

Haus Labs’ Sun Dipped Bronzing Veil Puts Skincare First With a Waterless Liquid Bronzer

Published

28 minutes ago

October 28, 2026

We Speak Media

Haus Labs is making the case that bronzer should behave like skincare. Lady Gaga’s brand has launched the Sun Dipped Bronzing Veil, a waterless liquid bronzer with a serum-like texture, made with 70 percent skincare ingredients and designed to deliver sheer, believable warmth rather than an obvious stripe of color.

The formula is built to work as hard as it wears. Haus Labs says the veil is waterproof, sweat-proof and humidity-proof, with up to 12 hours of even wear, medium coverage and a natural finish. Inside, hyaluronic filling spheres, phytosqualane, fermented arnica and wakame extract work to hydrate and support the skin barrier while the color is on. The application is deliberately simple: dot the wand where the sun would naturally hit — forehead, cheekbones, the bridge of the nose — then tap and blend out with a brush, building to intensify the bronze.

Shade range is a headline in itself. The Bronzing Veil comes in 11 shades running from Sand and Golden through Sienna, Playa and Rich to Mahogany, Oasis and Mirage, an inclusive spread the brand demonstrates across skin tones. The formula is vegan, and the tube format makes it easy to control exactly how much warmth goes on.

The Sun Dipped Bronzing Veil is priced at $32 and is available at hauslabs.com and Sephora US, where it arrived in early October. For anyone who has ever overdone it with powder bronzer, Haus Labs is pitching a softer way back into the sun — no actual sun required.

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