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Tiffany Díaz Will Play Toyota Latino’s Mariela Through 2027, Reaching 14 Years in the Role

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Puerto Rican actress Tiffany Díaz, who plays Mariela for Toyota Latino
Tiffany Díaz. Photo by Artist Solutions.

Fourteen years with one character is a rare run in any market. Puerto Rican actress Tiffany Díaz has been confirmed again for Toyota Latino’s campaign through 2027, which will take her portrayal of Mariela to 14 years and keep her as the face behind one of the most recognized and longest lasting advertising characters in the US Hispanic market.

La actriz continuará interpretando a Mariela, de Toyota Latino, tras confirmarse la continuidad de la campaña hasta 2027, alcanzando 14 años de continuidad.

La actriz puertorriqueña Tiffany Díaz continúa consolidando su carrera en los Estados Unidos y en el marcado latino. Hoy alcanza ser confirmada nuevamente en la campaña de Toyota Latino hasta 2027, Díaz alcanzará 14 años interpretando a Mariela, uno de los personajes publicitarios más reconocidos y de mayor permanencia en el mercado hispano estadounidense.

Creado por la agencia Conill Advertising, Mariela debutó en diciembre de 2013 como la contraparte en español de Toyota Jan. Desde entonces, Tiffany ha protagonizado más de 80 comerciales para la marca, formando parte de una campaña que se ha mantenido ininterrumpidamente al aire durante casi 14 años.

Nacida y criada en San Juan, Puerto Rico, Díaz cuenta con una trayectoria de más de 200 campañas nacionales e internacionales, además de participaciones en cine y televisión. Entre sus proyectos recientes figuran la comedia romántica @amor (2025), filmada entre Puerto Rico y Galicia, y la película independiente Abismo (2026).

La continuidad de Mariela representa un hito en la industria publicitaria hispana y destaca la trayectoria de una actriz puertorriqueña que ha logrado convertir un personaje comercial en parte de la conexión de una marca con millones de consumidores y sus hogares.

Catorce años después, la historia de Mariela continúa.

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Yellowjackets Final Season Trailer Arrives Ahead of November 20 Premiere on Paramount+

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Yellowjackets final season still showing the teen survivors inside the crashed plane, with a blindfolded girl holding a knife
The teen Yellowjackets gather inside the wrecked plane in the wilderness. Photo by Paramount+

The Yellowjackets are out of the Wilderness and back in Wiskayok. Paramount+ has released the official trailer for the fourth and final season of Yellowjackets, premiering Friday, November 20, and the homecoming promises to be savage.

WITNESS A SAVAGE HOMECOMING IN THE FINAL SEASON OF YELLOWJACKETS PREMIERING NOVEMBER 20

WATCH SHAUNA, MISTY, TAISSA, MELISSA AND MORE LEARN WHAT DOESN’T KILL YOU FOLLOWS YOU HOME

November 5, 2026 — They’re out of the Wilderness and back in Wiskayok: the Official Trailer for the fourth and final season of the Emmy-nominated series Yellowjackets is out now. Premiering Friday, November 20, exclusively on Paramount+ with the Premium Plan, the Yellowjackets are about to experience a homecoming like no other.

About Yellowjackets Season 4: Yellowjackets is the saga of a team of wildly talented high school girls soccer players who become the (un)lucky survivors of a plane crash deep in the remote northern wilderness. Equal parts survival epic, psychological horror story and coming-of-age drama, the series chronicles their descent from a complicated but thriving team to savage clans, while also tracking the lives they’ve attempted to piece back together nearly 25 years later, proving that the past is never really past and what began out in the wilderness is far from over.

About the series: Co-Creators/Showrunners/Executive Producers: Ashley Lyle and Bart Nickerson. Executive Producers: Drew Comins of Creative Engine, Jonathan Lisco, Jeff W. Byrd, Sarah L. Thompson, Ameni Rozsa and Julia Bicknell.

Cast: Emmy nominee Melanie Lynskey, Emmy nominee Christina Ricci, Tawny Cypress, Sophie Nélisse, Jasmin Savoy Brown, Sophie Thatcher, Samantha Hanratty, Courtney Eaton, Liv Hewson, Warren Kole, Kevin Alves, Sarah Desjardins, Nia Sondaya, Jenna Burgess, and two-time Academy Award winner Hilary Swank. Guest starring are June Squibb, Elijah Wood, Molly Ringwald, Devon Sawa, Sam Braun, Dulé Hill and more.

Format: Scripted Series, 10 Episodes. The series is produced for SHOWTIME by Lionsgate Television. Yellowjackets is distributed by Paramount Global Content Distribution. All previous seasons of Yellowjackets are available to watch now with the Premium plan on Paramount+.

About Skydance: Skydance is a next-generation global media and entertainment company, composed of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance’s portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

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