We Speak Beauty
Rhode Brings Back Pretzel and Lemontini as It Launches at Sephora Across Europe
Rhode’s European takeover comes with a gift for the fans who never stop asking. To celebrate its launch at Sephora across Europe and the U.K., Hailey Bieber’s beauty brand has brought back two community-favorite Peptide Lip Tints — Pretzel and Lemontini — alongside a new Sephora-exclusive bag.
Pretzel, the fan-favorite shade, got early access at Sephora in Europe and the U.K. on the brand’s September 30 launch date, before joining rhode’s permanent assortment globally on October 1 at rhodeskin.com and at all retailers on October 8. Lemontini, one of the most-loved limited shades in the brand’s history, returns exclusively to Sephora in Europe and the U.K., and a limited-edition Baby Bubble Bag in Pretzel completes the drop.
The exclusives headline a major retail expansion: rhode arrived at Sephora online and in most stores across 19 new European countries on September 30, 2026, following its 2025 rollout with Sephora in the U.S., Canada and the U.K. Sephora carries the brand’s core assortment — its high-performance skincare, Peptide Lip Tints and Pocket Blush, plus the newest Pocket Bronze and Highlight Milk collections — presented in rhode’s signature grey glossy store builds, reimagined for European locations.
Founded by Hailey Rhode Bieber and now part of e.l.f. Beauty, rhode launched in June 2022 with a curated skincare lineup before expanding into hybrid makeup, building what the company describes as the No. 1 overall skincare brand in the U.S. by earned media value. The Europe launch marks the next stage of that growth — and gives a whole new continent of customers a reason to line up.
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Haus Labs’ Sun Dipped Bronzing Veil Puts Skincare First With a Waterless Liquid Bronzer
Haus Labs is making the case that bronzer should behave like skincare. Lady Gaga’s brand has launched the Sun Dipped Bronzing Veil, a waterless liquid bronzer with a serum-like texture, made with 70 percent skincare ingredients and designed to deliver sheer, believable warmth rather than an obvious stripe of color.
The formula is built to work as hard as it wears. Haus Labs says the veil is waterproof, sweat-proof and humidity-proof, with up to 12 hours of even wear, medium coverage and a natural finish. Inside, hyaluronic filling spheres, phytosqualane, fermented arnica and wakame extract work to hydrate and support the skin barrier while the color is on. The application is deliberately simple: dot the wand where the sun would naturally hit — forehead, cheekbones, the bridge of the nose — then tap and blend out with a brush, building to intensify the bronze.
Shade range is a headline in itself. The Bronzing Veil comes in 11 shades running from Sand and Golden through Sienna, Playa and Rich to Mahogany, Oasis and Mirage, an inclusive spread the brand demonstrates across skin tones. The formula is vegan, and the tube format makes it easy to control exactly how much warmth goes on.
The Sun Dipped Bronzing Veil is priced at $32 and is available at hauslabs.com and Sephora US, where it arrived in early October. For anyone who has ever overdone it with powder bronzer, Haus Labs is pitching a softer way back into the sun — no actual sun required.
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